Press Release – YIT Premiership highlights show on Norwegian TV

From RLEF Media Office

Rugby league in Norway has been given another massive boost with RLN signing a deal to screen a 30minute highlights show every week for the entire 2011 domestic season with public access channel Frikanalen.

The channel has a verified audience of 400,000 and is RLN is currently negotiating with another Norwegian pay TV broadcaster, Canal Digital, to grow that number to around 1.5 million potential viewers.

Frikanalen Head of Operations Hans Kristian Schilde said: “Frikanalen is experiencing rapid growth and we are very excited to have such a new and dynamic sport such as rugby league with our channel. We feel that this sport is exactly the kind of product our channel can grow with. The sport has values of discipline, hard work and fair play and we feel this reflects what our channel wants to teach young Norwegians, so it was naturally a perfect fit”.

The first broadcast is set for May 18 and will be hosted by RLN’s Bjørn Mikelsen.


Daniel Andruczyk’s email:
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16 Responses to “Press Release – YIT Premiership highlights show on Norwegian TV”

  1. Ashley says:

    Wow! That is a massive boost! Isn’t it an amateur league?

  2. Jon says:

    Great news and hats off to all at RLN.
    I just hope after all the hard work, union don’t come in and reap the rewards.

  3. Cheyne Maher says:

    That is awesome news for RLN!! As you say Dan it could well be the first step for RL to go pro in Norway. It is interesting to hear Frikanalen Head of Operations Hans Kristian Schilde say that RL is a new dynamic sport. We all of course know it has been around for a long, long time, but it is still extremely new in so many parts of the world, who knows, maybe in 20 years time it could well surpass RU as the worlds second biggest football code. The knockers say RL hasn’t grown outside of its heartland in over 100 years, but on the flip side there was never really a concerted effort on a scale big enough for any momentum to be gained. This is finally starting to happen and if the enthusiasm of Frikanalen Hans Kristian Schilde is anything to go by, RL may become a recognisable code in the European sporting landscape. Awesome stuff Druzik!!!!!!!!!

  4. Cheyne Maher says:

    PS hats off to all involved with RLN!!

  5. tax_dodger says:

    Fantastic news!! Do you have any idea how long the season is Dru?

    • druzik says:

      Well last year was a 4 team comp with 6 rounds, each team playing each other twice, and then semis and final… I have heard there may be a 5th club this year but have not had any confirmation on that…. so if going by last year be about 8 weeks the season.

  6. dragons4eva says:

    This is good news for Norway no doubt…but i made a discovery which may surprise a few people.

    Sure we read this on websites like Druzik’s and the RLEF’s website…but i look on RLN website and there was no article on it…hmm am i the only one that finds this just a bit odd?

  7. dragons4eva says:

    Ok that’s cool. Just saying that’s all. Thanks for the info Ryan

  8. Chris Sanders says:

    And people tell me that the Australians do nothing in expanding the game?
    Only the poms get all the credit.

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